Because self-care should feel good — from the inside out
We believe self-care isn’t just about rituals — it’s about keeping harmful or potentially unsafe ingredients out of your experience - free from synthetics, harsh chemicals, and common irritants that don’t belong in your daily self-care routine. The curated product selection in the apothecary and online ensures that every item is slow-made and natural. No influencers, no AI - just clean, botanical self-care - because complexity is not the vibe.
Ingredients you won’t find:
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Aluminum Chlorohydrate
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BHA & BHT (Butylated Hydroxyanisole & Butylated Hydroxytoluene)
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Butoxyethanol
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Coal Tar
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1,4-dioxane
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EDTA (Ethylenediaminetetraacetic acid)
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Ethanolamines
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Formaldehyde & formaldehyde-releasing agents
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Hydroquinone
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Mercury and mercury compounds
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Methyl Cellosolve
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Methylisothiazolinone & Methylchloroisothiazolinone
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Mineral Oil
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Parabens
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Phenoxyethanol (>1% formulations)
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Phthalates
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Polyethylene Glycol (PEG compounds)
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Propanol
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Resorcinol
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Sodium Lauryl Sulfate & Sodium Laureth Sulfate
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Non-transparent synthetic fragrance
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Toluene
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Triclosan
Your self-care, because we are trusted
Consider this your promise: when you shop, you can enjoy slow-made, natural, small-batch self-care products without worrying about synthetic or harmful ingredients — because you deserve to feel good.